This is the point where you have to make a clear splitting up on adopting the approaches that are focused on the internet search engine marketing elements. This is a crucial fact that the majority of the seo firm in India offers the SEM & search engine optimization as a particular concept. Seo Principle: The search engine optimization frequently called as SEO is specified as the procedure of bringing the website in far better ranking positions on the search engine results. This is including a lot of activities that are categorized into online and offline optimization techniques. This is the process of boosting the site ranking by adopting the different methods as well as highlighting website in search results. These are focused on the advancement of the methods of search based marketing. All sorts of approaches as well as methods that can be made use of for advertising and marketing of the products and services in on the internet sphere are considered in search engine advertising. The significant activities of any kind of Seo company India are including the online offline search engine optimization and the SMM tasks. It is simply inevitable to separate these stand out locations much like advertising as well as sales can not be divided from company development. There are really fine differences that made these two as different branches on on-line round. Search Engine optimization focuses on the presence facet of the website and also make up the demand of profound search engine marketing in India.